A Division of H. Betti Industries, Inc.

A Division of H. Betti Industries, Inc.

September 22, 2021

How to Start an Arcade for Entrepreneurs

Does the sound of a pinball machine make your ears perk? What about the excitement of players competing against each other to win a game? If you answered 'yes' to these questions, you might be thinking about how you can start an arcade and what steps you need to take to become and remain a success. Well, the answer might surprise you. 

Starting an arcade is great for an entrepreneur looking for something new and exciting, and if a success, it could become very profitable. However, with all the experiences and attractions you can add to a location, you'll find running an arcade differs vastly from day-to-day. 

Be sure to continue reading for our guide on steps to take and tips you need to know when starting an arcade. 

Step 1: Create a Business Plan

If you're serious about opening an arcade, you're going to need to come up with a business plan that will help you get started. A business plan is essential in setting your goals and ideas to make sure you're successful.

You'll need to figure out your business finances and see the best ways to get funding for your project. In addition, what other attractions will you have? Do you envision your location as a smaller classic/old school style arcade or a large family entertainment center that might include a full restaurant with a bowling alley, laser tag, and other prominent attractions? These are crucial decisions to consider when building out your business plan.

If you don't already have one in mind, start brainstorming location ideas for your arcade. That way, you will know the rent prices and can include them within your business plan and budget

Within your business plan, you should also outline how you plan to get business licenses and permits. While arcades are not considered gambling, you will want to make sure you're obtaining the correct permits so your business can run legally.  

Step 2: Find the Coolest Arcade Games and Machines that Fit with Your Type of Location

After you've done all the work to outline your business goals, you get to do the fun part of choosing the equipment. Of course, your arcade won't be any fun without unique arcade games and machines. Be sure to look for new releases, classics, or even VR arcade games when looking to stock your arcade. You can even try it before you buy it. There are numerous amusement trade shows and expos worldwide that allow operators and owners to get exclusive sneak peeks at the latest games and play the games themselves before investing in the game.

You have some options when it comes to buying arcade equipment. You can choose between buying brand new equipment; you can also invest in some used arcade equipment, or look for 80's or 90's classic arcade machines. There has been a trend towards creating classic arcades to take advantage of childhood nostalgia - be aware of everything that goes into keeping older machines up and running, like finding parts and technicians specializing in fixing those types of machines. There is a community that loves to work on these machines and bring them back to life and if that's your passion, go for it. However, if you are more focused on the business side, newer titles would make more sense.

It's essential to have the right mix of games to be sure you're profitable. There are three basic categories of typical arcade games with many more subcategories: Video Games, Redemption Games, and Merchandisers. An essential part of the decision-making process is what percentage of your space will be allocated to the specific types. Check out our post on the different types of arcade games for a more detailed analysis.

Step 3: Research Your Competition

Business in this sector is competitive, so make sure you find who the competitors within your area are and what makes them stand out, or what they might lack. One of your first goals should be to research their arcades and see how they're operating and what their assortment is. By researching the competition, you can find the best way to bring in your target market. For example, you might find that you can improve on the arcade lineup and bring in more clients than your competition. 

How Profitable Are Arcade Games?

How much does it cost to purchase arcade games, and how much profit can you expect to make? How many games can I fit in my location? Here you'll find some basic industry averages to help set your expectations, but you must understand your specific needs and market.

Average Per Game Budget: $10,000-$12,000

Big-time titles and extreme games are more expensive and causing the average price per game to increase. This number is based on a brand new, full redemption arcade. Prices can be reduced to fit the projects' budget using used games. Also, choosing the extremes carefully can help meet the budget requirements.

Average Per Game Revenue: $200/Week

This is based on a facility achieving average expected volume. Many arcades do far better than industry averages due to higher volume. Average also assumes the facility has made a significant commitment to family entertainment, with a current game mix and keeping up with prize trends.

Average Per Game Space Allocation: 65 Square Feet

Extreme games are becoming more prevalent, causing the square footage for games to increase while decreasing the overall game count.

Getting started with equipment can be a financial hurdle, so make sure to check out financing and leasing options as well as thinking about how used arcade games can help you jump-start your business.

Start an Arcade in Your Area

If you're trying to develop a business opportunity that will bring enjoyment and fun to your community, an arcade is a great way to go. This has been a basic outline for starting an arcade. If you have any questions or want help with getting started, Betson has team members that know the industry inside and out and can help you with the layout & design of your floor plan, game room mix, and more.

Contact us today.

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