Auto Dealers are adding onsite arcades and game rooms to welcome and entertain customers — and their kids —and add a new revenue stream.
Despite advances in digital sales, F&I, and more efficient in-store processes, long and unexpected wait times continue to drag down CSI scores. Kids and teens who accompany their parents to the dealership can get bored easily and become a distraction. To combat this, auto dealers are setting up arcades and game rooms to give customers and their kids something to do while they wait, create a more welcoming auto dealership environment, and add a new revenue stream.
Time really does fly when you’re having fun. Kids of all ages enjoy all types of games, from cutting-edge, vehicle-specific racing games and firstperson shooters to classics like pinball, claw machines, and foosball and ping pong tables.
Time your customers would spend waiting for their sales, F&I, or service professional can be spent on a fun, wholesome, and engaging activity. This can reduce impatience while waiting for service, and keeping customers in a good mood will help in-store sales.
Auto Dealers can install car or motorcycle racing games, many of which feature current versions of actual vehicles. Many can seat multiple players, giving you the opportunity to organize after-hours competitions among employees or customers.
During business hours, the volume of each machine can be set to a low level or muted to keep them from disrupting the sales process.
Games can be leased or financed, often with no immediate payment due. Purchased machines can be resold and leased machines can be traded out for newer models to keep your arcade up-to-date. Machines are plugged into standard electrical outlets. Adding a game room doesn’t necessarily require any renovation. It can be as easy as finding a glare-free space.
Arcade suppliers help clients select games and handle delivery, setup, and takeaway. Most games can be easily moved. Service is provided by trained technicians. In fact, many services and general upkeep can be performed by a supplier-trained auto dealership employee.
Pay-per-play games and prize machines generate income. Some games, including Space Invaders, Pac-Man, and Big Buck Hunter, offer onscreen advertising space. Frequent usage can cover the cost of acquiring the games and even turn a profit.
If your arcade or game room is simply an amenity to facilitate sales, you can still control access with free-play cards that can be handed out to customers.