January 21, 2019

Game Rooms Can Enhance the Auto Dealership Experience

In the competitive space of automotive sales, how do dealerships stand out from the crowd? Some auto dealerships are looking at adding onsite arcades and game rooms to welcome and entertain customers and their kids while adding a new revenue stream.

Buying a new car can be stressful for any consumer, and bringing your children can worsen the situation. Having a clear mind with no distractions is essential for both the dealer and the customer. Some auto dealerships have been solving this issue for parents (and their businesses) by adding an arcade room that gives the kids something to do while they wait. These areas can either be a new revenue stream or an added value you offer your customers to rise above the competition.

Here’s why game rooms and arcades help businesses and increase foot traffic:

Arcades Increase CSI Scores

Arcades increase CSI scores, which increases bonuses and compensation from the manufacturer — and set your dealership apart from your competitors.

Attendant-Free Entertainment

Most dealerships are putting something in for their customers, like a coffee shop where they have to pay someone to work the counter. Arcades provide great entertainment all on their own without anyone operating or having to watch the room.

Auto Dealership Arcades

Gain New Sales and Service Department Customers

Including an arcade area will help two areas the most, the Sales Department and the Service Department — these two will see the most significant return because the customer will be spending more time with the sales rep and will have customers coming back when there is an issue with their vehicle.

A Great Distraction for Kids and More Time for Sales

Kids of all ages enjoy all types of games, from cutting-edge racing games to first-person shooters to classics like pinball, foosball, and pool tables. This allows the kids to be entertained while the parents are in the F&I office, which is more time to upsell.

Low Cost, One-Time, Risk-Free Investment

Games can be leased or financed, often with no immediate payment due. Purchased machines can be resold, and leased machines can be traded out for newer models to keep your arcade up-to-date. The games are also plugged into a standard electrical outlet, so no special electrical work needs to be done.

Free Advertising

Some games, including Space Invaders Frenzy, World’s Largest Pac-Man, and Big Buck Hunter, offer onscreen advertising space – showcase the latest car, or offer a low APR in a fun and unique way.

In the Age of the Consumer, dealers are looking for new ways to set themselves apart by improving the customer experience and making the dealership a welcoming and inviting place.

Adding an arcade or game room to your dealership could be the answer you’ve been looking for.

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Joe Herbert
Regional Sales Director
Betson Florida


  • This sounds like a great idea. My wife works at an auto dealership. The owner has about 6 stores. Every Momday when I’m off and she works, I take her out to lunch. I see several men and women in the service and parts area. Also a couple in the main lobby. I sell Pool Tables (including Imperial – Yours!) and while I’m teying to sell the parents, I allow their kids to play our multicades, Pool on our floor model Imperial Penelope, or foosball. It helps a lot so I can see the value of kids not pestering their parents while the salesman is trying to keep their parents focused. Parents are always concerned about their kids possibly damaging something in the store. I assure them, the quality of what I’ve directed their children to can take years, if not decades of use and abuse without any maintenance needed.
    Great Idea.
    Here’s my question? Can i be a rep independently for Betson or does it have to be a partner dealer? I have B2B experience from my days as District Manager for a Credit Card Processor. I can cold call like the best of them.

  • Syed Nishad Ahmed / / Reply

    I would like to know the further details and what will B the cost in india bangalore

  • Please email our sales team directly. [email protected]

  • From the perspective of someone looking to be a customer of such a venture, I like how you mentioned that arcades or game rooms can be a fun experience for children. I was actually planning on taking my nephew to one when my sister leaves him to me for babysitting next week. I hope there would be fun interactive games such as air hockey.

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