In the competitive space of automotive sales, how do dealerships stand out from the crowd? Some auto dealerships are looking at adding onsite arcades and game rooms to welcome and entertain customers and their kids while adding a new revenue stream.
Buying a new car can be stressful for any consumer and throw in bringing your children along can make the situation worse. Having a clear mind with no distractions is important for both the dealer and the customer. Some auto dealerships have been solving this issue for parents (and for their business) by adding an arcade room that gives the kids something to do while they wait. These areas can either be a new revenue stream or an added value that you offer your customers to rise above the competition.
Here's why game rooms and arcades help businesses and increase foot traffic:
Arcades increase CSI scores, which increases bonuses and compensation from the manufacturer -- and sets your dealership apart from your competitors.
Most dealerships are putting something in for their customers like a coffee shop where they have to pay someone to work the counter. Arcades provide great entertainment all on their own without anyone operating or having to man the room.
Including an arcade area will help two areas the most, the Sales Department and the Service Department -- these two will see the largest return because the customer will be spending more time with the sales rep and will have customers coming back when there is an issue with their vehicle.
Kids of all ages enjoy all types of games, from cutting-edge racing games to first-person shooters to classics like pinball, foosball and pool tables. This allows the kids to be entertained while the parents are in the F&I office, which is more time to up-sell.
Games can be leased or financed, often with no immediate payment due. Purchased machines can be resold and leased machines can be traded out for newer models to keep your arcade up-to-date. The games are also plugged into a standard electrical outlet so there isn’t any special electrical work that needs to be done.
In the Age of the Consumer, dealers are looking for new ways to set themselves apart from improving the customer experience and making the dealership a welcome and inviting place.
Adding an arcade or game room to your dealership could be the answer you've been looking for.
Regional Sales Director