In the competitive space of automotive sales, how do auto dealerships stand out from the crowd?

Why Dealerships Are Adding Arcade Games

Some car dealerships are adding game rooms and arcades to their facilities. These spaces cater to customers and their children, potentially generating a new source of revenue. Purchasing a new car can be stressful for consumers, and bringing children along can add to that stress. A clear mind, free from distractions, is essential for both the dealer and the customer.

Some auto dealerships address this issue for parents and their businesses by adding an arcade room. This provides kids with entertainment while they wait.

These areas can offer a new way to earn money or give added value to your customers. This can help you stand apart from your competitors.

Benefits for Customers and Families

Here’s why game rooms and arcades help businesses and increase foot traffic:

Arcades Increase CSI Scores

Arcades boost Customer Satisfaction Index (CSI) scores. Higher scores lead to larger bonuses and better compensation from the auto manufacturers. They also help your dealership stand out from competitors.

Attendant-Free Entertainment

Most dealerships offer amenities for their customers, such as a coffee shop, but arcades provide great entertainment without requiring anyone to operate or monitor the area.

Gain New Sales and Service Customers

Adding an arcade area will benefit two main departments: Sales and Service. These departments will gain the most because customers spend more time with the sales representatives. Customers are also likely to return to the Service Department when facing vehicle issues.

A Great Distraction for Kids and More Time for Sales

Children of different ages enjoy a wide range of games. They want the latest racing games and classic options, such as pinball machines, foosball, and pool. This helps keep younger customers interested while their parents are busy in the Finance and Insurance (F&I) office, creating a better opportunity for additional sales.

Low-Cost, One-Time, Risk-Free Investment

Games can be leased, sometimes with no immediate payment due. Purchased machines can be resold, and leased machines can be traded for newer models to keep your arcade up-to-date. The games are also plugged into a standard electrical outlet, so no special electrical work is required.

Free Advertising

Some games, such as Space Invaders Frenzy, World’s Largest Pac-Man, and Big Buck Hunter, provide advertising space on their screens. This allows businesses to promote new cars or present low APR offers in an entertaining and distinctive manner.

In today’s market, dealers strive to differentiate themselves by enhancing the customer experience. They aim to make their dealerships more welcoming and inviting for everyone.

Adding an arcade or game room to your dealership could be the answer you’ve been looking for.

Want to add arcade games to your dealership? Contact our team or browse commercial game options today.

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Joe Herbert
Regional Sales Director
Betson Florida