8 Minute Read

There’s nothing quite as fun as spending time with friends at the local bar, where you can get together, have a few drinks, and talk the night away.

If you own a bar or restaurant, there’s always something you can do to make your place more appealing to your valued customers.

Adding arcade games to your venue is an excellent way to attract customers and enhance the customer experience. Check out this helpful guide explaining why a game room can reap many benefits for your bar or restaurant.

Cash in On Extra Space

Perhaps you’ve been wondering what to do with the awkward or empty space at the back of your bar. Why not earn extra revenue and add a few arcade games to the mix?

Creating a game room is a smart way to use space. It provides your customers with a space to escape the busy main bar area. From an old conference room to a former storage area, use this space with some fun pinball machines or arcade games.

Wasted space is also wasted money, so using it is a good idea. When you add the games, you’ll not only attract new people to your bar, but you’ll also gain new income. A game room is also a wise choice if your business experiences high foot traffic or tends to have long wait times. This gives customers something to do while waiting to be seated, making the experience fun right from the start.

Everyone Loves Arcade Games

Adding a game room isn’t just reserved for adult bars. These fantastic games are fun for all ages, making them perfect for restaurants, pizza joints, and cafes.

Some customers may not appreciate a bar or restaurant that attempts to generate additional revenue by selling merchandise. However, an arcade game is universally loved and still provides some extra cash on the side.

Whether your new game room is packed with games or has a few in the corner, it’s a fun addition to any venue that will bring more visitors through your doors. Parents also love game rooms since they entertain the kids while allowing them to enjoy a meal and conversation.

It will likely spread once people hear about your new game room, giving your business some free word-of-mouth advertising. Sometimes, simply having arcade games in your company can attract new people and encourage them to return.

One of the most appealing aspects of arcade games is that they evoke a sense of nostalgia in many adults. Kids who grew up in the 80s loved the awesome Pac-Man arcade behind the local pizza joint. You can recreate this nostalgia with vintage games that bring in Generation Xers and millennials.

Increase Dwell Time

Outer Orbit, based in San Francisco, brings food and fun together, offering spirits and Hawaiian-inspired dishes & desserts, along with nine pinball machines available for guests to enjoy an extended and exciting stay after they’ve finished a meal or are enjoying a few cocktails. To draw a bigger crowd to their establishment, Outer Orbit hosts Pinball tournaments with different themes, teaches Pinball basics classes, and generously offers a ‘Free Play Wednesday’ every Wednesday to bring in more foot traffic and gain more regulars. This leads to our next benefit.

You Can Create Special Events

You can use this new attraction by creating a few special events when you set up a game room in your bar or restaurant. For example, if you have pinball machines, develop a fantastic “Stern Army tournament” to attract customers.

Special gaming events are a lot of fun. Your guests will probably enjoy some food and drinks. They can relax and watch everything happen. To encourage people to participate, offer a prize or two for the winners of your arcade-playing contest.

These special events can help create a sense of community and may become a tradition at your establishment. Market the special event online using social media to help spread the word.

Having arcade games at your bar or restaurant can make the place seem much more laid-back and lighthearted. Use the games to your advantage and see how many special nights you can create.

Adding an attraction like a fun game room to your business encourages people to spend more time at your location. When people spend more time at a bar, they’ll probably spend more money.

The Corvette Diner is one of many restaurants in the Cohn Restaurant Group. Arcade games play a crucial role in the overall customer experience. The themed location creates a fun atmosphere for everyone, young and old.

Ask your employees for suggestions for a fun event featuring your games. A Sunday brunch gaming tournament with delicious food and mimosas is an excellent option. You can also offer to rent your venue for special events, such as wedding receptions, parties, and other gatherings.

Mix Things Up

Once you create your game room, you can develop new, innovative ways to change things up. Your game room doesn’t have to feature only arcade games, so consider adding a few other options.

Dartboards are a popular choice among bar-goers. If you have extra wall space, install a few dartboards away from the arcades where patrons can enjoy dart-throwing.

Pinball machines pair well with arcades; they’re a classic game that kids and adults of all ages enjoy. If you have the space, consider adding several pinball machines to the game room and lining them up against the wall for a fun aesthetic.

Depending on your floor space, you can even add a pool table or two. Sketch the room before purchasing games and create a layout. This will make it easy when it’s time to set up and install all of your new games.

Lighting is essential in a game room, so ensure you have ample lighting in this space. Pendant lights over pool tables are a classic accent that gives your customers the light they need to make the shot.

A jukebox is another classic way to entice customers into your bar or restaurant. Rather than playing music over the speakers, try a digital jukebox with thousands of songs for customers to choose from.

The sky is the limit when creating your game room, so don’t be afraid to mix things up! Remember that your goal is to spread the word about your business, encourage customers to visit, and make extra revenue.

Target Your Customer Base

When setting up your game room, consider your goals and target demographic. For example, darts and pool tables are great options if your customer base tends to be older. Younger crowds will love pinball and freestanding arcade games.

Once you create a comfortable and fun space for your customers to hang out, the game room will do the rest of the work. Even if your business isn’t big enough to host a bowling alley or a basketball court, arcade games will bring in repeat customers.

Place a few barstools before the games so people can sit down while playing. Place high pub tables nearby. This will help customers set down their beer while they compete with friends for the highest score.

All the little details you add will ensure you’ve created something inviting, fun, and memorable for patrons. As time passes, you’ll be able to hone in on your particular customer base to make your establishment their first choice.

You can even tweak your menu to focus on your games. For example, if you have many retro arcade games, create new drink names that incorporate the game’s name on the menu.

In time, you might develop a new business model centered around your game room!

Many reputable distributors can sell or lease games if you’re unsure where to source your games. Whatever you choose, make sure you practice good maintenance on all games to keep them in good working condition.

A reputable arcade distributor will help you select the perfect games, and they should provide you with a service contract. Shop to find a distributor near you who can bring your game room dreams to life.

Fun Times and Extra Revenue with a Game Room

Now that you know the many benefits arcade games can bring, it’s time to set up your new game room. Please make the most of any extra space and create a place where both new and existing customers want to spend their time and money. To learn more about how we can help with your game room installation, visit our Bars & Restaurants page.

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