Executive Summary

Marcus Funset Boulevard is a vibrant Family Entertainment Center (FEC) that shares a building with Marcus Hollywood Cinema, a 90-year-old theater in Appleton, WI. Funset Boulevard opened in 1996. Today, it is led by General Manager Peggy Keil. It still offers a fun mix of movies and family-friendly attractions.

Challenges

Marcus Funset Boulevard featured a variety of arcade games, but the center relied on outdated ticket and token systems, and many games were aging. To modernize the arcade, enhance the guest experience, and drive both profits and foot traffic, the company sought to refresh its game room with updated technology and new attractions.

Solution Process

Peggy and her team collaborated closely with Betson sales representative Athena Symonds on the extensive remodel of the game room within the FEC. With Athena’s help, they picked the best mix of merchandisers, videos, and redemption games. This aimed to boost revenue and draw in more guests. Trusting Betson’s guidance, Peggy ensured that every element was strategically placed to support a successful business model. Additionally, she took advantage of Betson’s Parts Packages, ensuring the arcade remained operational and well-maintained for a seamless guest experience. Some of the games that were placed include Find A Key Deluxe (The Really Big Crane Company), Connect 4 Hoops (Bay Tek Entertainment), Fast & Furious Arcade 43″ Standard (Raw Thrills), Fantastic Prize (UNIS), World Football Pro (ICE), and more.

Results and Return on Investment

The upgrade of Marcus Funset Boulevard’s game room has been a smart investment. – It has increased revenue a lot.
It has also attracted excited guests of all ages.
This includes visitors to the Family Entertainment Center and the nearby movie theater. Guests have responded positively to the upgraded selection, which has enhanced the overall entertainment experience.

Peggy and her team are dedicated to keeping the arcade exciting. They regularly update the game lineup. They replace games that do not do well with new and fun options. The team is very happy with Betson’s parts packages. The communication between their team and Betson is great. This helps keep operations smooth and ensures long-term success.