September 1, 2021

6 Things to Look for in a Distributor

4 Minute Read

Distributors can play an essential role in the success of your business. Whether a startup or an established corporation, you need to find a partner who understands your business and how to help you succeed.

This article will talk about the qualities to look for in a distributor. 

1. Reliability

Make sure that you do your research when shortlisting distributors. Check their website if they have one, find out who their clients are, and read reviews.

  • How long have they been in the business?
  • Are they new to the industry?
  • Do they have client testimonials on their website?

They will need to be reliable. A good distributor with several clients and repeat businesses is most likely trustworthy. It's a sign that they know what they are doing. It tells you that they can form good working relationships with their clients. 

If possible, meet with the distributor and ask for a list of clients from them. They should be able to provide you with references to which you can speak.

2. Flexibility

Your business's needs may change at some point, and you must find a distributor who is flexible and willing to adjust. They should go above and beyond to provide services suitable to your needs. If they are not flexible, they may not be able to adapt as your business changes. 

Do you intend a different product offering in the future? Then take into consideration the product and services that the distributor offers. Most importantly, look for a distributor who constantly seeks new ideas and methods, a company that continues to learn more about the industry, and one that doesn't stop innovating. 

3. Industry Expert

Look for a distributor that knows the industry like the back of their hands. A true industry expert provides relevant insights and guidance that you need to succeed.

A good distributor is equipped with industry knowledge and willing to share their expertise with their clients. They have been in the business long enough to tell you what works and doesn't. Also, they are willing to learn more by attending industry-related events to expand their knowledge. 

Apart from being an expert, a good distributor can also serve as a consultant. First, they should sit with their clients to understand their goals and provide them with their needed tools.

The best way to determine if a distributor has a good reputation is in the number of clients they serve. If they have a lot of clients, it must mean that they are a good distributor. Another thing to look for is the praise they receive from buyers, which is a surefire sign that they meet expectations. Finally, find out if they have longstanding partnerships with different clients and a large client base. 

 4. Communication

One of the keys to having a good working relationship is communication. It's the first step toward a happy long-term working relationship. Look for a distributor who will gladly assist you with anything product-related. You would want to ensure that you are updated with the latest in the industry.

If their staff addresses all concerns efficiently and effectively, consider working with them. On the other hand, do not work with a distributor who takes time to get back to you or doesn't even address all your concerns. You may have other problems with them down the road when you choose a distributor who doesn't put the customer's needs first. 

 5. Customer Service & Technical Support

Excellent customer service is crucial when choosing a distributor. If you are new to the market, you will likely need additional help from the distributor to support your product. A good distributor would have someone in their team who will go the extra mile to help you out. Look for a customer-focused distributor, a partner who prioritizes your success as much as their own. 

Technical training programs can be a differentiator. Hands-on training from industry experts can offer end-users peace of mind and ensure their equipment stays up and running.

 6. Financing

Finding a distributor that offers to finance for their customers is essential. Look for a distributor committed to helping you succeed — by helping your customers finance projects.

They should be able to offer different financing plans that suit the end-users needs. Go with a distributor that can offer competitive rates, flexible payment terms, and customized financing programs. 

 A Good Distributor Exceeds Expectations

After carefully choosing a distributor to work with, make sure that they follow through with their commitments and see themselves as members of your team. They check in with you and ask about how the business is doing. A good distributor will alert you to new opportunities or any information that may contribute to the success of your business. 

If you are looking for a distribution partner, don't hesitate to get in touch.

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