September 14, 2023

Case Study: Enhancing the Galaxy Strikes Bowling Center Experience With a New Game Room

Galaxy Strikes Bowling Center is a fully handicapped-accessible family entertainment center located in Warrenton, Virginia. The center boasts 18 bowling lanes, a 9-hole black light miniature golf course, an arcade, a pro shop, and a cafe. The company’s mission is to create an inclusive environment where everyone can enjoy a variety of recreational activities. We sat down with owner Brett Mills to discuss Galaxy Strikes Bowling Center and the reasons behind their decision to work with Betson.

The Role of the Owners

As owners, my wife and I handle all the behind-the-scenes tasks required to keep the center operational. We also actively manage the center, and I personally serve as the “pro shop guy,” responsible for ordering, drilling, and selling bowling equipment.

Location and Grand Opening

Galaxy Strikes Bowling Center is a brand-new location that opened its doors on October 8, 2022. Despite a limited space of about 1000 sqft, the center successfully accommodates 18 bowling lanes and expects to add a couple of pinball machines to its game room when they become available.

Choosing Betson Enterprises for the Game Room

The choice to work with Betson Enterprises for Galaxy Strikes Bowling Center’s game room needs came from a meeting. This meeting took place with Mike Springman at a bowling conference in the Poconos at the Kalahari Resort in 2017. Impressed by their offerings and reputation, the owners partnered with Betson Enterprises to purchase their own equipment.

Favorite Aspect of Working with Betson Enterprises

The owners of Galaxy Strikes Bowling Center appreciate the delivery service provided by Betson Enterprises. Given the recent challenges in the supply chain, the delivery had to be broken up into multiple installations. Every time the truck arrived, the owners watched eagerly. They loved seeing new games and the customers’ excited faces.

Measuring Revenue Growth from the Game Room

Although Galaxy Strikes Bowling Center has not experienced significant revenue increases, the addition of the game room has significantly contributed to the overall guest experience. The game room gives guests something to do while they wait to bowl. This is especially helpful during busy times when there is a waitlist for lanes.

In conclusion, Galaxy Strikes Bowling Center’s decision to invest in a new game room has significantly enhanced the overall entertainment options available to its customers. Partnering with Betson Enterprises provided a diverse selection of arcade games and created a vibrant atmosphere that keeps guests engaged and satisfied.

Sign up for our newsletter to be the first to hear about new releases, product promotions, updates, and more.