3 Minute Read

A photo booth has been a fun entertainment option for teenagers and families alike for years. But with the transition to everyone having a mobile phone in their pocket you might think that a photo booth seems old fashioned. With new technologies and easy connections to the internet, photo booths now offer great interactive possibilities to entertain guests and drive traffic.

With technologies like Smile 2.0, consumers can now print and share photos directly from the booth to Facebook, Twitter, Instagram and more. Additionally, there are now units in a variety of sizes so finding the right fit for your business is easy. 

Photo booths serve as a great purchase decision for event planners, route operators, location owners from shopping malls to bars, restaurants and amusement parks. Our friends at Apple Industries have provided a list of the top benefits for installing a photo booth at your business.

Increase Revenue

• Create a new revenue stream for your business/location
• Increase profit (quick return on investment)
• Drive traffic to your location or specific area within your location
• Increase visits from repeat customers
• Offer a fun experience to your customers and increase loyalty
• Extra entertainment options increase dwell time and consequently sales
• New opportunities for birthday party rentals
• Upsell from the booth (use 4th frame as coupons)
• Create a selfie wall to encourage customers to use the photo booth and be part of the “wall of fame”

Use Your Booth for Promotion

• Use your photo booth to promote your location/business or brand via social media
• Try using the Photo Strip 4th frame* as a coupon to promote your products or offer discounts/special offers
• Photo booths can be a great marketing tool to promote your services/products or raise awareness of your brand: via external decals / external screens / 4th frame / watermarks on large prints
• Excellent way to launch a new product by wrapping a booth with the product branding/logo
• Create an attraction, fun focus point at a corporate or private event / or drive foot traffic to your booth in a trade show
• Fun activity for guests/employees to bond together and post pictures on social media

Capture Email With Your Photo Booth

• Increase your database by capturing email addresses from the photo booth
• Email offers to your database
• Build a community and loyalty by keeping in touch with your customers

Entertain Customers

Why would your customers use a photo booth?

• Capturing a moment with a loved one, friends (Birthday, Valentines, killing time with a friend)
• To have fun during a party:  great way to take group pictures
• Corporate events
• Print a fun photo montage with your photo next to licensed characters, celebrities
• For nostalgia: Generations of consumers who grew up using the old-style photo booths
• To print and share better selfies: photo booths have better lighting and a better camera
• Share your great photo with friends on social media

Some of the photo booth options to think about include:

Photo Studio Deluxe

The Photo Studio Deluxe is one of the most interactive photo booth attractions on the market. Its monumental size and vibrant light show composed of over 5,000 LED lights will undoubtedly be an eye-catching attraction for any location.

Marvel Adventure Lab

Become part of a Marvel adventure! Choose from a wide range of covers and stories that are under Marvel product licensing. The stories and covers are automatically updated and come with an authentic comic print finish.

Photo Studio Prism

The Photo Studio Prism compact and smaller version of the Photo Studio Deluxe that fits within more locations. Customers can enjoy 20 interactive videos and post within fun scenes or “BeScene”.

*The 4^th frame is the last photo frame on a photo strip. 3 photos are allocated to the end user and the 4^th space for logo/branding/coupons etc.

by James Liess

Senior Director of Marketing

Betson Enterprises