Benefits of Installing a Photo Booth at Your Business
Apple Industries' Photo Studio Deluxe at IAAPA 2018
3 Minute Read
A photo booth has been a fun entertainment option for teenagers and families alike for years. But with the transition to everyone having a mobile phone in their pocket you might think that a photo booth seems old-fashioned. With new technologies and easy connections to the internet, photo booths now offer great interactive possibilities to entertain guests and drive traffic.
With technologies like Smile 2.0, consumers can now print and share photos directly from the booth to Facebook, Twitter, Instagram, and more in real-time. Additionally, there are now units in a variety of sizes so finding the right fit for your business is easy.
Photo booths serve as a great purchase decision for event planners, route operators, location owners from shopping malls to bars, restaurants, and amusement parks. Our friends at Apple Industries have provided a list of the top benefits of installing a photo booth at your business.
a new revenue stream for your business/location
profit (quick return on investment)
traffic to your location or specific area within your location
visits from repeat customers
a fun experience to your customers and increase loyalty
entertainment options increase dwell time and consequently sales
opportunities for birthday party rentals
from the booth (use 4th frame as coupons)
a selfie wall to encourage customers to use the photo booth and be part of the
“wall of fame”
Use Your Booth for Promotion
Use your photo booth experience to promote your location/business or brand via social media
Try using the Photo Strip 4th frame* as a coupon to promote your products or offer discounts/special offers
Photo booths can be a great marketing tool to promote your services/products or raise awareness of your brand: via external decals / external screens / 4th frame/ watermarks on large prints
An excellent way to launch a new product by wrapping a booth with the product branding/logo
Create an attraction, fun focal point at a corporate or private event / or drive foot traffic to your booth in a trade show
A fun activity for guests/employees to bond together and post pictures on social media
Capture Email With Your Photo Booth
your database by capturing email addresses from the photo booth
offers to your database
a community and loyalty by keeping in touch with your customers
Why would your
customers use a photo booth?
Capturing a moment with a loved one, friends (Birthday, Valentines, killing time with a friend)
To have fun during a party: a great way to take group pictures
Print a fun photo montage with your photo next to licensed characters, celebrities
For nostalgia: Generations of consumers who grew up using the old-style photo booths
To print and share better selfies: photo booths have better lighting and a better camera
Share your great photo with friends and family on social media
Some of the photo booth options to think about include:
Photo Studio Deluxe
The Photo Studio Deluxeis one of the most
interactive photo booth attractions on the market. Its monumental size and
vibrant light show composed of over 5,000 LED lights will undoubtedly be an
eye-catching attraction for any location.
Marvel Adventure Lab
Become part of a Marvel adventure! Choose
from a wide range of covers and stories that are under Marvel product
stories and covers are automatically updated and come with an authentic comic
The Photo Studio Prism compact and smaller version of the
Photo Studio Deluxe that fits within more locations. Customers can enjoy 20
interactive videos and post within fun scenes or “BeScene”.
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*The 4th frame is the last photo frame on a photo strip. 3 photos are allocated to the end-user and the 4th space for logo/branding/coupons etc.
James Liess leads marketing and communications for Betson Enterprises focused on working with manufacturing partners to grow awareness of products and services. He has more than 15 years of experience working with global brands in the sports and entertainment industry.
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