A Division of H. Betti Industries, Inc.

A Division of H. Betti Industries, Inc.

September 3, 2019

Cha-Ching: 8 Reasons Why Your Business Needs an ATM

Woman using an ATM Machine

5 Minute Read

As a business owner, you want to build your bottom line and keep a steady stream of customers revolving through your door. 

Yet, how many sales opportunities have you missed because a patron didn't have enough money on hand to buy your goods? 

Especially if you're a cash-only business, this can mean losing a valuable customer, which can snowball into a slew of negative effects like a poor review to a social media rant. An ATM can make a world of difference in the level of convenience and satisfaction you offer your client base.

Wondering why your business needs an ATM? Read on. Today, we're sharing eight ways it can transform your store, starting on Day -one.

Ready to learn more? Let's go!

1. Quick Access to Cash

First, let's go over the obvious. An ATM gives your customers instant access to all of their available cash, including money stored in bank cards and credit cards. If you only accept cash, this means they can now shop at your store or eat at your restaurant.

If they reach into their wallet and find only plastic, with no ATM in sight, they're forced to abandon your shop for a competitor's down the road.

2. Upsale Opportunities

Even if your store accepts both cash and credit, it's still smart to research how to buy an ATM cash machine

Why?

Let's paint a picture. A customer comes in, checks out at the register and starts for the door. On the way, he or she sees something else they'd like to buy that would go great with his new purchase.

The only caveat? He doesn't want to charge his card again. 

If you have an on-premise ATM, he can withdraw the funds he needs, and you just made a second sale.

3. Foot Traffic to Your Store

What if your store were the one that people flocked to when the shop down the road only takes cash and their pockets are empty?

When someone leaves a shop and goes looking for an ATM, it's unlikely they'll return to the place they just left. If they find what they're looking for at your venue, they'll stick around!

Over time, walk-by traffic will start coming to you first as word gets out that you offer ATM services. 

4. Improved Customer Satisfaction

Although e-commerce is on the rise, research shows that most shoppers (58%) still prefer to shop in-store. When they enter yours, what kind of experience do they have?

If they're turned away for lack of sufficient funds or feel isolated because of your payment policy, it won't take long for them to take their business elsewhere. 

From there, it only takes a single one-star review to tank your sales and future earning potential. Convenience items, including ATMs, help improve the in-store experience and increase the likelihood that you'll earn those coveted five stars. 

5. No Checks

Does your business accept checks? If so, you could be at a financial disadvantage
The biggest risk you face is that a check could bounce due to insufficient funds, leaving you unable to collect the debt.

In addition, you could also face check fraud, which hits small businesses harder than others. In fact, 70% of all check fraud occurs at companies with fewer than 100 employees.

If you purchase an ATM through a reputable automated teller machine business, you can do away with your check acceptance policy altogether.

6. Fewer Credit Card Chargebacks

If customers are unable to obtain a refund from your store, they can contact their bank for a chargeback. This means they're asking the bank to take the money from your business account and credit the funds to their personal account.

When they make this request, the bank begins an investigation into the claim. If they find it valid, they can remove and transfer the funds. Meanwhile, the customer isn't obligated to return the item.

This can lead to a devastating loss for your company. If you have an ATM on-site that encourages the use of cash, you can help reduce the number of card purchases and subsequent chargebacks.

7. Fewer Credit Card Transaction Fees

Especially in the restaurant industry, transaction fees can be a tremendous burden. Most major credit card companies charge merchants a fee of between 1% and 3% for every credit card transaction performed.

An ATM machine allows patrons the option of using cash in lieu of a card, lowering the daily fees required. This means that you get to keep more of your hard-earned money!

8. Two Words: Surcharge Revenue

We saved the best part for last!

Every time someone uses your ATM machine, your business receives a minor surcharge revenue. Sure, it might only add up to a few dollars at a time, but consider the potential if hundreds of people stop by the machine a week.

Why wouldn't you add a zero-hassle income source to your business?

Understanding Why Your Business Needs an ATM

If you're still on the fence and unsure why your business needs an ATM, we encourage you to re-read this list once more.

The advantages of owning an ATM far outweigh the small amount of space they take up in your store. When you install one, you're one step closer to becoming the go-to space in your community for convenience and affordability. 

Ready to take the leap? That's where we come in.

We partner with some of the best brands on the market to bring you top-shelf vending solutions and amusement products, including ATM machines.

Contact us today to learn more and move your business into the future!

Leave a Reply

Your email address will not be published. Required fields are marked *