January 17, 2023

Unlock Promotional Potential – Arcade Games with Built-In Ad Features

5 Minute Read

Arcade games benefit businesses in many ways – bringing in extra revenue, creating a sense of community, and allowing guests to escape into a world of fun. But did you know that some games include an advertising feature? Some of these games might even be sitting in your arcade room.

While it may not seem like a big deal since guests playing the games are already in your establishment, having this feature can boost business and allow you to promote events, specials, and more without having the cost of printing out flyers or banners.

Promote Future Events – Theme events and tournaments based around the game you’re using to promote or get the message out about your upcoming trivia night.

Boost Your Social Media Followers – A unique way to promote your pages and entice guests to tag and share with friends & family.

Food & Drink Specials – Boost revenue in other areas by creating food & drink specials that will keep guests staying in your establishment longer.

Games With Advertising Functionality and How to Set Them Up:


To unlock the advertising feature in Big Buck HD, you must first sign up for a CoinUp account. The CoinUp website will allow you to create, edit, and change advertisements on the Big Buck cabinet screen.

*Note: Once advertisement creation has started, do not use the browser back button if you need to return to a previous step. Use the Back button beneath the ad creation interface.

Step One

Details – Give the advertisement a name and start/end dates.

Step Two

Graphics – Upload the graphic(s) to display. Ensure the image(s) file adheres to the specified format and size constraints.

Step Three

Game Machines – Select which game units will display the advertisement. Only applicable game machines will be displayed in the list.

Step Four

Once you have everything set, you’ve reviewed the advertisement settings, and you are satisfied, click Submit Advertisement.


World's Largest Pac-Man and Space Invaders Frenzy

Space Invaders Frenzy and World’s Largest Pac-Man have an advertising feature that can be played during the game’s attract mode.  To use this feature correctly, please take note of the following steps and recommendations:

Step One

On your personal computer or laptop, upload 1 to 3 images via a USB drive that you would eventually like to have displayed on your Space Invaders screen.  Image files should be TGA, .PNG, or .JPG format type.

After you have your images picked out, sized, and uploaded onto your USB flash drive, you are now ready to upload the images into Space Invaders Frenzy.

***Important*** Ensure your flash drive is inserted when the game is in attract mode.  Do not insert the drive when the game is during boot-up or when it is in the test menu.

Step Two

Open the coin door and find the service bracket with the test menu and service buttons.  You will find a USB slot on this bracket to insert your flash drive.  

Once your USB flash drive is inserted into the service control panel’s USB slot, you can press the TEST button to access the main menu.

Step Three

Select ADVERTISING from the main menu to access the upload feature.  You can select an ad slot for your image from this menu.

After you are in the AD SLOT MENU, you can select LOAD IMAGE, which generates a list of the file names of the image files that are on your USB drive. Navigate to the file name you would like to upload and select it. 

Step Four

When you select the image you would like to upload; you will be presented with a preview of the image, which you can accept or decline.  If you accept the image, you will be taken back to “AD SLOT MENU,” allowing you to load a different image, adjust the ad brightness, preview the image again, clear your image or exit the menu.


PAC-MAN Battle Royale game

Namco’s Pac-Man Battle Royale Chompionship offers an advertising feature on the Deluxe cabinet. Follow the steps below to start advertising on your Deluxe Chompionship machine.

Images should be RGB color model and no bigger than 1280 x 720 pixels. Extra space will be black if the aspect ratio of the loaded image isn’t the same as 1280 x 720. The files must be JPEGs and the file name must end in “.jpg”.

Step One

Load the images onto a USB flash drive.

Step Two

Plug the flash drive into the game.

Step Three

Go to the Test Menu –> Ad Images –> Insert Ad Image

Step Four

Choose the image(s) that you want to install. While highlighted, the image will appear on the right half of the screen.


Skee-Ball Glow with Custom Messaging

The Skee-Ball marquee is equipped with Bluetooth connectivity to be used with the Bay Tek GO app, available for download on iOS and Android. This feature allows locations to program the scrolling marquees of each game to customized messages, such as birthday announcements and daily specials.

The N17 menu does not effectively change Bluetooth settings but shows scrolling messages and the status of the app settings if it has been used previously.

Skee-Ball Glow Step 1

Step One

Locate the Bay TekGOapp on your device.

Skee-Ball Glow Step 2

Step Two

Press the Refresh List button to find your game, then select the desired machine, entire PIN #, and press Connect.

Skee-Ball Glow Step 3

Step Three

Expand the menus to view current message settings. Turn messages on or off by hitting the red buttons. You can add up to 5 custom messages by clicking + message at the bottom of the screen.

Skee-Ball Glow Step 4

Step Four

Edit messages and select display color. Hit Preview to view the message on the game’s display. Press Apply to save the message or Delete to remove it.

Skee-Ball Glow Step 5

Step Five

Enter and enable all desired messages.

Skee-Ball Glow Step 6

Step Six

Messages can be sent to override the game display at set intervals. Over-Scroll must be selected on each message you wish to override the display (including during gameplay to ensure your messages are seen, even in a busy game room).

Skee-Ball Glow Step 7

Step Seven

Press the Override Scroll button to open the Over Scroll menu. Select how often you want the messages to over-scroll on the displays. Only the messages in which Over-Scroll was selected will be enabled.

Skee-Ball Glow Step 8

Step Eight

Hit the red Apply button to enable all custom messages. Be sure to hit OK in the confirmation menu.

Don’t Forget About
AMI Jukeboxes


If you have an AMI Jukebox, they are all compatible with the AMI Ad Manager Tool, which is a promotional tool that transforms your AMI products into robust digital signage systems. You can create, edit, and schedule ads from the palm of your hand using AMI’s Co-Pilot app, or from a computer.

If you’re not tech-savvy, the Manager Tool features over a thousand pre-made templates to choose from and an easy-to-use interface, taking just minutes for business owners or designated staff to build ads.

With over a thousand pre-made templates to choose from and an easy-to-use interface, it takes just minutes for installers, business owners, or designated staff to build ads.


Step One

Begin by choosing an ad template.

Step Two

Personalize it with your own text.

Step Three

Set its date range and hours of display.

Step Four

Publish your ad!

AMI Ad Manager

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James Liess

James Liess leads marketing and communications for Betson Enterprises, focused on working with manufacturing partners to grow awareness of products and services. He has more than 15 years of experience working with global brands in the sports and entertainment industry.