July 23, 2025

Unlock Promotional Potential – Arcade Games with Built-In Advertising Features

5 Minute Read

Arcade games help businesses in many ways. They can generate additional revenue, foster a sense of community, and provide guests with a fun escape. However, did you know that some games feature an advertising component? Some of these games might even be sitting in your arcade room.

Having this feature may seem minor, but it can significantly benefit your business. It allows you to easily promote events and specials. You won’t need to spend money on printing flyers or banners.

Promote Future Events

Theme events and tournaments based around the game you’re using to promote or get the message out about your upcoming trivia night.

Boost Your Social Media Followers

A unique way to promote your pages and entice guests to tag and share with friends & family.

Food & Drink Specials

Boost revenue in other areas by creating food and drink specials to encourage guests to stay longer in your establishment.

Games With Advertising Functionality and How to Set Them Up:

BIG BUCK HD WILD

To unlock the advertising feature in Big Buck HD, you must first sign up for a CoinUp account. The CoinUp website allows you to create, edit, and update advertisements displayed on the Big Buck cabinet screen.

*Note: Once advertisement creation has started, do not use the browser back button if you need to return to a previous step. Use the Back button beneath the ad creation interface.

Step One

Details – Assign a name to the advertisement and specify its start and end dates.

Step Two

Graphics – Upload the graphic(s) to display. Ensure the image(s) file adheres to the specified format and size constraints.

Step Three

Game Machines – Select which game units will advertise. Only applicable game machines will be displayed in the list.

Step Four

Once you’ve set everything up, reviewed the advertisement settings, and are satisfied, click Submit Advertisement.

NEON BOWLING

Neon Bowling

Neon Bowling supports custom attract videos to enhance your setup. To use this feature, follow the guidelines below:

  • Format: Save your video in MPEG-4 (.mp4) format using the H.264 codec.
  • Resolution: Use either 1920 x 1080 or 2160 x 1280. For optimal results, we recommend a resolution of 2160 x 1280.
  • Length: The video must be under one minute long.
  • Audio: Audio will not be played during the video.
  • File Name: Name the file exactly: CUSTOM_ATTRACT.mp4

Once your video is ready:

  • 1. Copy the file to a USB thumb driveno other files should be present on the drive.
  • 2. Insert the USB into the PC before starting up the game.
  • 3. Do not remove the USB at any point while the video is in use.

⚠️ If the file is not named correctly or is incompatible, a temporary error message will appear. During video playback, all other game audio will be muted.

To remove the video, power down the game before unplugging the USB drive.

Reminder: The USB thumb drive must remain connected at all times to display the custom video.

SPACE INVADERS FRENZY &
WORLD’S LARGEST PAC-MAN

World's Largest Pac-Man and Space Invaders Frenzy

Space Invaders Frenzy and World’s Largest Pac-Man have an advertising feature that can be played during the game’s attract mode.  To use this feature correctly, please take note of the following steps and recommendations:

Step One

On your personal computer or laptop, upload 1 to 3 images via a USB drive that you would eventually like to have displayed on your Space Invaders screen.  Image files should be TGA, .PNG, or .JPG format type.

After you have selected, sized, and uploaded your images to your USB flash drive, you are now ready to upload them into Space Invaders Frenzy.

***Important*** Ensure your flash drive is inserted when the game is in attract mode.  Do not insert the drive during game boot-up or when in the test menu.

Step Two

Open the coin door and locate the service bracket, which contains the test menu and service buttons.  You will find a USB slot on this bracket to insert your flash drive.  

Once your USB flash drive is inserted into the service control panel’s USB slot, you can press the TEST button to access the main menu.

Step Three

Select ADVERTISING from the main menu to access the upload feature.  You can select an ad slot for your image from this menu.

After you are in the AD SLOT MENU, you can select LOAD IMAGE, which generates a list of the file names of the image files that are on your USB drive. Navigate to the file name you would like to upload and select it. 

Step Four

When you select the image you would like to upload, you will be presented with a preview of the image, which you can accept or decline.  If you accept the image, you will be taken back to “AD SLOT MENU,” allowing you to load a different image, adjust the ad brightness, preview the image again, clear your image or exit the menu.

PAC-MAN BATTLE ROYALE CHOMPIONSHIP

PAC-MAN Battle Royale game

Namco’s Pac-Man Battle Royale Chompionship offers an advertising feature on the Deluxe cabinet. Follow the steps below to start advertising on your Deluxe Chompionship machine.

Images should be RGB color model and no bigger than 1280 x 720 pixels. Extra space will be black if the aspect ratio of the loaded image isn’t the same as 1280 x 720. The files must be JPEGs and the file name must end in “.jpg”.

Step One

Load the images onto a USB flash drive.

Step Two

Plug the flash drive into the game.

Step Three

Go to the Test Menu –> Ad Images –> Insert Ad Image

Step Four

Choose the image(s) that you want to install. While highlighted, the image will appear on the right half of the screen.

JET PONG

Jet Pong at Bowl Expo RePlay

Jet-Pong has photo ads that can be displayed on the rear Scoreboard. 8 Ads can be read from a USB stick, which gets inserted into the rear grey module called an mTV-100.

Jet-Pong features videos and photo advertisements that can also be displayed on the Table Lid using the D15/D16 LED Controller microprocessor located underneath the table lid. The D15/D16 comes preloaded with these files. If you want to customize your ads, you can simply load and play them from a USB stick. Replace any video or photo files you like using the same names so that they will play in the same order.

Skee-Ball Glow with Custom Messaging

SKEE-BALL GLOW

The Skee-Ball marquee is equipped with Bluetooth connectivity, compatible with the Bay Tek GO app, available for download on iOS and Android devices. This feature allows locations to program the scrolling marquees of each game to customized messages, such as birthday announcements and daily specials.

The N17 menu does not effectively change Bluetooth settings, but it displays scrolling messages and the status of the app settings if the device has been used previously.

Skee-Ball Glow Step 1

Step One

Locate the Bay TekGOapp on your device.

Skee-Ball Glow Step 2

Step Two

Press the Refresh List button to find your game, then select the desired machine, the entire PIN #, and press Connect.

Skee-Ball Glow Step 3

Step Three

Expand the menus to view current message settings. Turn messages on or off by hitting the red buttons. You can add up to 5 custom messages by clicking + message at the bottom of the screen.

Skee-Ball Glow Step 4

Step Four

Edit messages and select display color. Hit Preview to view the message on the game’s display. Press Apply to save the message or Delete to remove it.

Skee-Ball Glow Step 5

Step Five

Enter and enable all desired messages.

Skee-Ball Glow Step 6

Step Six

Messages can be sent to override the game display at set intervals. Over-Scroll must be selected on each message you wish to override the display (including during gameplay to ensure your messages are seen, even in a busy game room).

Skee-Ball Glow Step 7

Step Seven

Press the Override Scroll button to open the Over Scroll menu. Select how often you want the messages to over-scroll on the displays. Only the messages in which Over-Scroll was selected will be enabled.

Skee-Ball Glow Step 8

Step Eight

Hit the red Apply button to enable all custom messages. Be sure to hit OK in the confirmation menu.

ADVERTISING ON
AMI Jukeboxes


ngx-infinity-ami-cabinet

If you have an AMI Jukebox, it is compatible with the AMI Ad Manager Toola promotional tool that transforms your AMI products into robust digital signage systems. You can create, edit, and schedule ads from the palm of your hand using AMI’s Co-Pilot app, or from a computer.

If you’re not tech-savvy, the Manager Tool features over a thousand pre-made templates to choose from, along with an easy-to-use interface, allowing business owners or designated staff to build ads in just minutes.

With over a thousand pre-made templates to choose from and an easy-to-use interface, it takes just minutes for installers, business owners, or designated staff to build ads.

AMI AD MANAGER TOOL

Step One

Begin by choosing an ad template.

Step Two

Personalize it with your own text.

Step Three

Set its date range and hours of display.

Step Four

Publish your ad!

AMI Advertising Manager

Sign up for our newsletter to be the first to hear about new releases, product promotions, updates, and more!

James Liess

James Liess leads marketing and communications for Betson Enterprises, focusing on working with manufacturing partners to increase awareness of their products and services. He has over 15 years of experience working with global brands in the sports and entertainment industries.