A Division of H. Betti Industries, Inc.

A Division of H. Betti Industries, Inc.

February 3, 2021

Benefits of Card Reader Systems

The arcade industry was known as Coin-Op for years because of the use of quarters in games but technology and consumer behavior have changed over the years and many businesses are going cashless.
Adding a card reader system to your location can have a number of benefits. Overall, they offer real-time visibility and control across your entire operation with the ability to manage your games, real-time prize inventory, guest party planning, and bookings including bundles and upsell packages.
Here is a list of some of the top benefits of adding a card reader system:
  • Increase Sales
    • On average, companies see a 10—30% rise in collections
  • Reduce Costs
    • eliminate costs of tokens, tickets, ticket eaters, and token machines
  • Improve Reporting
    • Analytical data will help identify areas of improvement
    • Centralized reporting for multiple locations
    •  Integration with most POS systems
  • Decrease Downtime
    • Less downtime of your games from token and ticket jams
    • Daily analytical reports help identify problems
  • Expand Marketing
    • Time-play packages
    • Happy hour, etc
    • VIP, Loyalty
Keep customers returning to your location by building out a loyalty program. Having a card reader system with a loyalty program allows you to not only give the customer incentives and rewards but also allows you to keep track of their spending.
A loyalty program is not one-size-fits-all and is unique to each location. Generally, most loyalty programs start with a reusable game card given to the customer in return for an email address. From there, you’re able to control the various rewards and special discounts through the card and card reader system. For example, giving the customer a free appetizer or drink for every $25 they spend at your location.
This also allows you to drive more traffic during an off-peak season or time, especially if you offer special prices for loyalty cardholders. You can also add a free weekly or daily game onto the loyalty cards to keep your game room filled. It’s a win-win for both you and the customer as they get discounts, free plays, and other incentives as you get to fill your game room during downtimes and make extra income since the customer is more likely to stay longer and spend more. 
With access to your card reader system, Betson can run our Wellness Program which offers periodic reviews of game room performance. The analysis focuses on game selection, price-per-play, and ticket settings to make sure you are maximizing both profits and the customer experience.
All you have to do is email the appropriate card service provider at the emails listed below and put in the subject line “Betson Wellness”.

Intercard: BetsonWellness@intercardinc.com

Embed: BetsonWellness@embedcard.com

Semnox: Betson.Wellness@semnox.com 

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2 Comments:

  • I am interested in purchasing a card system.

  • Donnelly, who served as New England general manager at Betson Enterprises before joining Heartland in 2003, said he initially thought the point at which cashless will become “heated up” in vending is three to five years away, but the level of interest is rising so fast that he thinks that point in time could be sooner. Mike Lawlor, senior vice president of sales and business development at USA Technologies Inc., thinks the 20 percent incremental sales lift is a low number. He said cashless will be profitable for any machine that can deliver $1,000 per year in cashless sales.

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