Betson Enterprises, a division of H.Betti Industries, Inc. is pleased to announce the promotion of Richard Zayas-Bazan to President of Betson Imperial Parts & Service Company. In this role, he will oversee the full operations of this key and growing division of Betson Enterprises. Richard has spent the past 22 years with the company in progressive roles, most recently as Vice President of the division, where he has built a reputation within the industry as an insightful strategic thinker with a track record of delivering consistent, profitable growth.

Richard joined Betson in 1997 as a Customer Service Representative. He was then promoted to a sales leadership position where he excelled, followed by a promotion to Vice President of the Betson Imperial Parts & Service Company.

Richard’s leadership skills, industry expertise, and strong business insight have contributed to the solid execution of the company’s operational strategies and substantial growth. Under his leadership, Betson Imperial Parts & Service Company has secured exclusive master distributor rights for Goldfinger Monitors helping the brand expand its presence in the U.S. In addition, he has spearheaded strategic parts distribution partnerships with leading brands such as Cafection Evoca Group.

Richard also led the successful launch of the Betson Parts website streamlining the sales process to better support the parts needs of customers while increasing revenue.

“Richard has been the key cog in Betson Imperial Parts & Service Company’s dramatic growth and his leadership of this company will best serve our vendors and customers with our value-added commitments going forward,” said Bob Geschine, President of H. Betti Industries, Inc.

Betson Imperial Parts & Service Company offers a full line of parts and services to the amusement, vending, office coffee service, gaming, and billiard industries with three major parts distribution centers conveniently located on the East Coast, West Coast, and the Central United States.

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