H. Betti Industries, Inc., is pleased to announce its recent hire of James Liess Jr., who has joined the H.Betti team as Senior Director of Marketing.  James is joining the team with over ten years of experience in Marketing and Communications.

James will drive marketing and communication initiatives and is responsible for developing, executing, and assessing B2B marketing strategies for all divisions.

“I couldn’t be more excited to join a world-class company like H. Betti Industries and utilize the skills I’ve developed over the course of my career to help us evolve our marketing in this fun and evolving industry,” said James.

Before joining Betson, James held various roles at the National Basketball Association, including Basketball Communications Coordinator and Senior Coordinator of Community and Player Programs. He managed public relations at the NBA for some of the league’s marquee events, including NBA Jam Session and NBA Cares.

James Liess also worked for over ten years at Haier, a multinational consumer electronics and home appliances company. He started his career there as Communications Manager, advancing to Director of Marketing and Communications, where he led the U.S. marketing arm of the world’s largest appliance company.