July 20, 2021

From Theater To Movie Entertainment Center

Executive Summary

Santikos Entertainment currently operates nine locations in and around the San Antonio area, including a Movie Entertainment Center (MEC) in Cibola, TX showcasing an arcade room, bowling, laser tag, virtual reality, fast casual/fine dining, and a cocktail bar.

Challenges

The company wanted an arcade distributor for Santikos Entertainment in Cibola, TX. This would help them feel fully confident in their planning, execution, and operations. Santikos was also looking to improve its parts and service capabilities across its locations.

Santikos Movie Theater Image

How Betson Helped

During the planning stages, Betson created detailed CAD drawings of the game room. This helped Santikos understand the look, feel, and flow of their entertainment space. Santikos also participated in Betson Technical University and purchased Betson’s Essential Parts Package Program as part of the onboarding process.

Some of the games that were placed include:

  • Halo: Fireteam Raven (Raw Thrills/Play Mechanix)
  • Connect 4 Hoops (Bay Tek Entertainment)
  • Virtual Rabbids: The Big Ride (LAI Games)
  • Lane Master (UNIS)
  • Bean Bag Toss (ICE)

Results, Return on Investment, and Future Plans

After the installation and grand opening, Santikos observed how guests navigated the game room. They saw that Betson’s layout planning created a good flow of customer foot traffic. This improved the shopping experience, made customers stay longer, and increased revenue for the location.

Santikos Movie Theater Transformation

The game room at Santikos has been operating at peak performance as a result of Betson’s proactive training of Santiko’s staff and follow-up on additional service needs. Betson’s development of a tailored on-site parts package has also reduced downtime and increased the overall customer experience.

Santikos looks forward to staying up to date with the latest and most remarkable technologies and building lasting relationships. “I have yet to go a long period without talking to a Betson Sales Rep or the rest of the team. They’re a big part of our success,” said Dan Fonseca – Gaming Manager.