July 20, 2021

From Theater To Movie Entertainment Center

Executive Summary

Santikos Entertainment currently operates nine locations in and around the San Antonio area, including a Movie Entertainment Center (MEC) in Cibola, TX showcasing an arcade room, bowling, laser tag, virtual reality, fast casual/fine dining, and a cocktail bar.


The company was looking for an arcade distributor for Santikos Entertainment’s location in Cibola, TX, to give them 100% confidence in their planning, execution, and operational process. Santikos was also looking to improve its parts and service capabilities across its locations.

Santikos Movie Theater Image

How Betson Helped

During the planning stages, Betson developed precise CAD drawings of the game room, which allowed Santikos to get comfortable with their entertainment space’s look, feel and flow. Santikos also participated in Betson Technical University and purchased Betson’s Essential Parts Package Program as part of the onboarding process.

Some of the games that were placed include:

  • Halo: Fireteam Raven (Raw Thrills/Play Mechanix)
  • Connect 4 Hoops (Bay Tek Entertainment)
  • Virtual Rabbids: The Big Ride (LAI Games)
  • Lane Master (UNIS)
  • Bean Bag Toss (ICE)

Results, Return on Investment, and Future Plans

After the installation and grand opening, Santikos noted how guests moved through the game room. They noticed how Betson’s layout planning provided a nice flow of customer foot traffic that optimized the consumer experience, increased duration of stay, and increased overall location revenue.

Santikos Movie Theater Transformation

The game room at Santikos has been operating at peak performance as a result of Betson’s proactive training of Santiko’s staff and follow-up on additional service needs. Betson’s development of a tailored on-site parts package has also reduced downtime and increased the overall customer experience.

Santikos looks forward to staying up to date with the latest and most remarkable technologies and building lasting relationships. “I have yet to go a long period without talking to a Betson Sales Rep or the rest of the team. They’re a big part of our success,” said Dan Fonseca – Gaming Manager.