Executive Summary

Smugglers’ Notch in Jeffersonville, VT, is a year-round family resort offering hiking, canoeing, kayaking, water parks, fishing, skiing, snowboarding, tubing, and more. In 2017, the resort added a new family entertainment facility, the FunZone 2.0 Family Fun Complex—a one-of-a-kind 26,000-square-foot indoor playground for kids and adults.

Challenges

The resort had dated arcade games that didn’t appeal to their customers. They also did not have a card system, making it difficult for them to track and maintain the machines if any issues arose. Smugglers’ Notch was seeking new games with the latest technology to boost foot traffic in their game room and generate additional revenue.

How Betson Helped

Smugglers’ Notch needed to upgrade the games and keep up with consumer behavior. That meant the resort had replaced paper tickets and coin/cash-operated machines with card reader technology. Betson Sales Representative Rick Kirby collaborated with Smugglers’ Notch to plan and design a game room featuring the latest, high-earning games that would appeal to their clientele. Betson also offered consultation on transitioning to cashless payment systems and the equipment that would work best in the location. This new technology will enable the resort to track and maintain the game room easily.

Some of the games that were placed include:

• Crossy Road (Adrenaline)
• Big Bass Wheel (Bay Tek Entertainment)
• NBA Hoops (ICE)
• Jurassic Park Arcade (Raw Thrills)
• Face Place Deluxe (Apple Industries)

Results, Return on Investment, and Future Plans

The updated arcade has been doing even better than Smugglers’ Notch could have imagined. With a significant increase in revenue, the arcade became one of the most popular attractions at the resort.

Smugglers’ Notch plans to keep its game room updated with new trends. They may also expand to make the arcade larger and fit more games.