Becoming More Than An Aquarium

How Aquariums Become Family Fun Destinations

Executive Summary

Ammon Micah and the team at Family Fun Group have two popular aquariums in Texas.

The San Antonio Aquarium provides children and families with access to the excitement and learning opportunities of the ocean, eliminating the need for a long trip to the coast. The Aquarium offers a variety of educational programs and events for children, including a behind-the-scenes tour for those interested in learning about the maintenance and operation of an aquarium.

The Houston Interactive Aquarium & Animal Preserve is an exciting adventure for children and adults, featuring thousands of sea life and exotic animal species.

Challenges

Ammon Micah and his team at Family Fun Group wanted to utilize the extra space in both aquariums but struggled to devise a profitable solution. Finding the right financing solution was also a top priority.

The Solution Process

The Betson team worked with the layouts in each location to determine the optimal mix of the latest and most popular arcade games. With the help of Betson’s in-house financing programs, Family Fun Group could add a game room without having to access its budget all at once.

Some of the games that were placed include:

Lane Master from UNIS
Super Bikes 3 from Raw Thrills
Willy Crash from Bay Tek Ent.
Centipede Chaos from ICE

Results & Return on Investment

The Family Fun Group team got a 100% return on investment. This covered the cost of the arcade games within the first year at both the San Antonio and Houston locations.

Ammon and his team were happy with how quickly the game rooms were set up. They plan to use Betson when the game rooms need a refresh.