Sega’s early history has many strands that have woven themselves into the fabric of the global corporation that we now recognize. The 1970s saw the reinvention of the arcade industry and at the end of the decade the arrival of video. This sector, both for the arcade industry and the home consumer market, was to become where Sega was most renowned and globally dominant.
Sega is one of the most active, creative, and productive developers the industry has ever known, it has shaped generations and entered the lives of millions of people around the world and continues to do that to this day…
Sega Amusements is a wholly-owned subsidiary of Sega Sammy Holding Inc. of Japan with offices in London, Cardiff, and Chicago and is dedicated to the production, development, supply, and distribution of amusement products and merchandise, the provision of Turnkey entertainment solutions, and most importantly customer support services.