April 12, 2019

How Game Rooms (Arcades) Can Provide Your Business with An Additional Source of Revenue

Game Room

3 Minute Read

Whether your business operates out of a small 500-square-foot storefront or a sizeable 10,000-square-foot complex, you should always strive to maximize your financial return from every inch of your property. After all, you pay rent, taxes, and utilities on the space, so it only makes sense to use it to drive income. Game rooms can be a great option.

Make the Most of Your Space

One of the best ways of accomplishing this feat is by adding a game room into a previously unused or underutilized area of your building. That never-used conference room or disorganized storage space could potentially provide your business with an additional source of income. This is particularly true if your business sees a lot of foot traffic or you often have customers waiting in a reception area for significant periods.

When customers spot a pinball machine or racing game in the next room, they are instinctively drawn to check it out. This initial curiosity can often lead to 30 minutes or more of pure, unadulterated enjoyment on the part of your customer – and some extra money in your bank account.

Fun For All Ages

Unlike many other sources of additional income your company can utilize, game rooms are fun and loved by customers. While customers are likely to be annoyed if they see you charging for parking or up-selling products to make some extra cash, they will often be excited and happy to see you installing a new game room for them to enjoy. Adding a game room to your property is truly a win-win situation.

Though creating an additional income stream for your company is likely to be the primary benefit you receive from installing a game room, it is worth pointing out that it can positively affect your business. In particular, a game room can help drive customers into your store, where they may spend money on your core group of products or services.

Increase Time on Site

For example, if you operate a restaurant or bar with a game room, customers will likely come to your establishment “just to play some pinball for a while” or “shoot a few hoops on a basketball game with friends.” Before long, however, they will have worked up an appetite and decide to grab a bite and a couple of milkshakes before they leave. Without the game room on-site, you would have lost the gaming, food, and beverage income.

Suppose you want to learn more about the gaming world, how it can help your company earn some additional income or the selection of games available on the market. In that case, you can contact our helpful team of representatives anytime. We will happily help you select the perfect match for your space and clientele. Before long, your company will be home to a new game room that your customers and bank balance will love.

Check out these reasons why it may just be a good idea:

  • Get new customers – Local events, fairs, tournaments, and other public gatherings are excellent places to draw new customers.
  • Draw repeat customers – When people have such an incredible experience at your arcade game room the first time, they’ll keep coming back.
  • Improve customer loyalty – Players who win prizes or tokens during gameplay often feel they must return to win again.

We have case studies of customers with restaurants, hotels, and more who successfully added game rooms.

Sign up for our newsletter to be the first to hear about new releases, product promotions, updates, and more!

James Liess
James Liess leads marketing and communications for Betson Enterprises, focused on working with manufacturing partners to grow awareness of products and services. He has more than 15 years of experience working with global brands in the sports and entertainment industry.